2019 Winner
Communication Design
Lucas Albrecht Private Practice
Lucas Albrecht Private Practice
Category—Books
2019 Winner
Communication Design
Lucas Albrecht Private Practice
Designer(s)
Lucas Albrecht, Brooklyn, New York
Additional Credits
PRINCIPAL TYPE:
Chartpak Vinyl Helvetica
CONCEPT:
“Back when Paul Rand wrote, ’There is no such thing as bad content, only bad form,’ I remember being intensely annoyed. I took it as an abdication of a designer’s responsibility to meaning. Over time, I have come to read it differently: He was not defending hate speech or schlock or banality; he meant that the designer’s purview is to shape, not to write. But that shaping itself is a profoundly affecting form. (Perhaps this is the reason that modern designers—Rand, Munari, Leoni—always seem to end their careers designing children’s books. The children’s book is the purest venue of the designer/author because the content is negligible and the evocative potential of the form unlimited.)”
– from “Fuck Content” by Michael Rock
This project was done as a meditation on adulthood, debt, and learned responsibility.
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