2020 Winner
Communication Design
Maison Dentaire—No32
Maison Dentaire—No32
Category—Identity
2020 Winner
Communication Design
Maison Dentaire—No32
Studio
Studio July
Designer(s)
Emanuel Cohen, Montréal
Client
Maison Dentaire
Additional Credits
CREATIVE DIRECTION:
Emanuel Cohen
Montréal
ART DIRECTION AND CREATIVE STRATEGIST:
Mariane Vaillancourt
PRINCIPAL TYPE:
Gascogne Light
Swiss 721 Extended
DIMENSIONS:
Various
CONCEPT:
Maison Dentaire is a dental clinic run by two partners from different generations, blending heritage and youth to form an old-school reminiscing celebration. The creative intention behind the rebranding of the clinic was to convey a feeling of establishment, confidence, and experience, as well as a youthful, straightforward attitude. This was done through a gritty and genuine tone of voice and a crisp yet daring type treatment.
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