2020 Winner
Communication Design

NICE CREAM

NICE CREAM

Category—Packaging

2020 Winner
Communication Design

NICE CREAM

Designer(s)

Han Gao, Shanghai

Client

NICE CREAM

Additional Credits

ART DIRECTION:
Han Gao, Shanghai

PRINCIPAL TYPE:
Suisse Int’l

DIMENSIONS:
3 x 2.6 x 2.6 in.
7.5 x 6.7 x 6.7 cm

CONCEPT:
The design process for the logo, branding, and packaging for NICE CREAM—a low-calorie, healthy ice cream—involved attempting to re-examine the food industry’s usual design style by using pictures in a new way. The packaging design captures the habits of healthy food users, highlights the nutritional elements, and shapes the new generation of ice cream brands through the reorganization of information levels and bright colors.

INSTAGRAM