2020 Winner
Communication Design
Play & Pray
Play & Pray
Category—Identity
2020 Winner
Communication Design
Play & Pray
Studio
Jamfactory
Designer(s)
Andrew Tang, Design Direction, Hong Kong
Client
Play & Pray
Additional Credits
PRINCIPAL TYPE:
AG Stencil
DIMENSIONS:
Various
CONCEPT:
Play & Pray is a preaching platform in which users play strategic games. This is not a “from top to bottom” type of gospel sharing; it’s actually a transformation journey. Play for fun, but behind it all, seeking eternal joy is the ultimate goal. The stationery set was designed further from the logotype design concept. All of the pieces demand the user to open from below, then extend the “l” in the word “play” and eventually to show the hidden word “pray.” Furthermore, all information is written in a reversed format, which further exaggerates the playful feeling.
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