2021 Winner
Communication Design

Bird Machine Vol. 1

Bird Machine Vol. 1

Category—Catalogs

2021 Winner
Communication Design

Bird Machine Vol. 1

Additional Credits

ART DIRECTOR:
Regina Baerwalde, Steven Watson

WRITER:
Sally Bergesen, Lauren Fleshman, Kara Goucher, Alison Mariella Désir

PHOTOGRAPHER:
Amber Fouts, Ryan Warner

EDITOR:
Sally Bergesen

AGENCY:
Turnstyle / Seattle, WA, USA


PRINCIPAL TYPE:
Druk, HTF Bodoni, Gotham


DIMENSIONS:

12" W x 17.5" H

30.5 cm W x 44.5 cm H




CONCEPT:

Bird Machine is a limited-edition print publication commissioned by Oiselle, a running company founded by women for women. This inaugural issue celebrates the joy of body movement and explores how it is forever linked to what it produces: personal growth and collective power. It includes original writings from runners Lauren Fleshman, Kara Goucher, and Alison Mariella Désir?alongside a closer look at Oiselle's fall 2020 Flystyle. Come fly with Oiselle (French for bird).