Additional Credits

ART DIRECTOR:
Tunghung Tsai

CREATIVE DIRECTOR:
Hsiuchun Hsu

AGENCY:
adj. everything / New Taipei City


PRINCIPAL TYPE:
Site Down Please font by adj. everything / Helvetica by Linotype and Max Miedinger / Noto Sans CJK TC by Google


CONCEPT:

Fluorescent Pink line brings out the stroke of a Chinese character ???(sit), new blood for the chair?s next generation. Custom-made the font, the extending structure looks like the surface of the seat, creating the imagination of SIT DOWN PLEASE. By presenting the characteristics of the physical exhibition in the leaflet, the low-cost but effective design gives visitors the space for their own creation.