Additional Credits

PHOTOGRAPHER:
Paavo Lehtonen

TYPOGRAPHER:
Teo Tuominen

CONTENT STRATEGIST:
Martin Mohr, Nils Kajander

AGENCY PRODUCER:
Piia Suhonen, Juulia Järvi

CREATIVE TEAM:
Marko Rantanen

AGENCY:
BOND / Helsinki


PRINCIPAL TYPE:
Custom made Kalevala, Studio Feixen Sans & Serif


CONCEPT:

Kalevala Jewelry, a Finnish jewelry brand from 1937, wanted to reimagine their brand as part of a major strategy renewal. The challenge was to create a modern brand identity that respects the company?s history and heritage while guiding the company to a new era.



The new Kalevala brand plays with the contrast between a modern, simple look and the rich, mystical world of the Finnish national epic, The Kalevala, compiled by Elias Lönnrot in 19th century.



The visual identity of the new Kalevala is built around the recognisable and confident logo. Respecting the past, ready for the future.