Additional Credits

ILLUSTRATOR:
Matias Basla, Liam Cobb, Jaedoo Lee, Ilya Milstein

ANIMATOR:
Victor Bivol, Drew Nelson

PRODUCER:
Victoria Thomas

CONTENT STRATEGIST:
Taamrat Amaize, Anjelica Triola

IN-HOUSE AGENCY:
Robinhood / Menlo Park

CREATIVE DIRECTOR:
Ben Crick, Karin Soukup, Robert Thompson, Zane Bevan

AGENCY:
Collins / San Francisco

SECONDARY COMPANIES:
Robinhood / Menlo Park


PRINCIPAL TYPE:
Capsule, Nib


CONCEPT:

Robinhood, one of the fastest-growing brokerages in history, believes everyone, not just the affluent, should have clear, accessible pathways to wealth creation ? the creation of a better future.



We were invited to help define the brand strategy and its expression for Robinhood to forge this future. Our insight? Don?t just make finance ?less difficult.? Make finance more engaging and understandable, unlike anybody else.



Imaginative illustrations and information graphics aim to evoke and instruct. Visual metaphors translate ?ETFs,? ?Fractional Shares,? and even the ?American Dream? - into relatable concepts. An educational ethos is articulated across the product ecosystem.