Virtual Salon
May 21, 2020

Hosted by Carrie Hamilton and Paul Carlos
Type Directors Club, NYC

Armin Vit shares his screen and takes us through his logo design exploration process in Adobe Illustrator in real-time, demonstrating how he goes from crappy idea to less crappy idea to showable idea.

Questions & Armin
This video contains an extensive Q&A, with questions coming via the Zoom chat.

Because not all questions from the chat were answered during the talk Armin graciously responded to the remaining questions here: https://www.tdc.org/news/qa-questions-and-armin/

Born and raised in Mexico City, Armin Vit is a graphic designer and writer now living in Bloomington, Indiana. He is co-founder of UnderConsideration, a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Although he has written for most well-known design publications, Armin is most recognized for his writing on the blogs that make up the UnderConsideration online network—particularly Brand New, the popular blog for opinions on corporate and brand identity work.

Along with his wife and partner, Bryony Gomez-Palacio, Armin has co-authored various books for publishers and for UnderConsideration and has organized multiple design events, including the annual Brand New Conference and bi-monthly Austin Initiative for Graphic Awesomeness speaker series. Previously, Armin worked at the New York office of Pentagram and his professional experience stretches back to 1999. Since then he has become a popular speaker and juror for events and competitions around the world. When not working, he is either out for a run or washing the dishes.