Type Directors Club Salon
New York, December 4, 2019

In this video, the creative leaders of Applied provide a behind-the-scenes look at what drove the design of Atkinson Hyperlegible, a typeface for people with low vision, which Fast Company named a winner in the Graphic Design category of its 2019 Innovation by Design Awards.

Development of Atkinson Hyperlegible was part of a larger project – a rigorous research-based evaluation of the Braille Institute name and brand equity, developing a brand positioning to capture the vision and direction of the organization, and creating a new visual identity to connect the institute with a diverse, expanding audience.

Applied discusses the ten things that drove the creation of the typeface. The panel includes:

• Craig Dobie, Founding Creative Director
• Brad Scott, Founding Managing Director
• Elliott Scott, Creative Director

Founded in 2015, Applied Design’s singular mission is to create work that has an impact. With offices in New York and Los Angeles, Applied specializes in design, planning, strategy, and implementation for a broad range of mission-driven organizations.