“How a Rebrand Happens from a Client Perspective” with Ritesh Gupta
Type Directors Club Salon
New York, New York
October 24, 2019

Ritesh Gupta peels back the curtain and reveals an inside look at how a rebrand happens from a client perspective. He also offers advice on how designers, agencies, and in-house teams can work more effectively and efficiently together, ultimately leading to more sustainable relationships, revenue, and impact for all parties.

Ritesh Gupta recently led a rebrand with Sagmeister & Walsh and R/GA while serving as the Senior Director of Brand & UX at Pet Plate. He began his career at Wieden+Kennedy, working with brands like Cooper Hewitt and Equinox, and has since transitioned to working in-house at mission-driven startups.

Salon co-sponsored by Type Network.