“The Wheel Is Still Round: Renewing Focus on the Study of Form in Graphic Design Education” with Timothy Samara
March 21, 2019, Type Directors Club, NYC

If graphic design is about creating and organizing visual form to communicate, why are design educators obsessed with everything except teaching about form? Tim Samara answers this question, and asks:

How did we become so distracted from what really matters? Provocative answers to these questions precede a prescription for effectively building students’ expertise in design’s core fluency.

Timothy Samara is a New York–based graphic designer who integrates professional practice and teaching at several institutions; he is a frequent lecturer and contributor to design publications. Samara’s 11 books on design have been translated into ten languages and are used by students and practitioners around the world. He is currently developing a visual/cultural history of graphic design.