India Street Lettering: Building Missing Archives
Pooja Saxena reflects on her decade of documenting letterforms around her home country.
The publication of her book, India Street Lettering: A Journey Through Typographic Craft & Culture, is the perfect moment for author and type designer Pooja Saxena to reflect on her decade of documenting letterforms around her home country. What began as an attempt to replace the institutional design archives she frequented during her university years in the UK has become, over the years, an anchor of her design practice. It informs her studio projects, typographic voice, and understanding of the politics of design.
In this presentation, Pooja will trace the evolution of this project, focusing on the methodologies she developed for annotating and analysing the vast number of photographs she has amassed. She will talk about her efforts to bring conversations about typography and lettering into the Indian mainstream through this work, and the ideas she is still itching to explore.