The curator of the Herb Lubalin Study Center, Alexander Tochilovsky, will discuss the history of the center and the evolution of its collection.

The talk will also focus on a few recent acquisitions of Japanese graphic design ephemera made during a trip to Tokyo. There is something magical about the serendipity of finding interesting ephemera, and even more so because of the stories and names they reveal. The talk will shed light on some wonderful objects and the designers behind them.

Alexander Tochilovsky is a graphic designer, typographer, curator, and educator, with nearly 20 years of professional experience, and 10 years of experience teaching typography. He graduated with a BFA from The Cooper Union, and holds an MFA from Cranbrook Academy of Art. He is currently the Curator of the Herb Lubalin Study Center of Design and Typography. Since 2007, he has taught typography and design at the Cooper Union School of Art, and also teaches the history of typeface design at Type@Cooper, the postgraduate certificate program he co-founded in 2010.

Registration for this special event is available on a first-come, first-served basis. Tickets: Tickets to the TDC Virtual Salons are free to members only. Non-members are asked for a suggested donation of ten dollars to help fund our free recordings of events and to grow typographic awareness. Donations of $1, $5, $10, or more are welcomed.

Click on the registration link to sign up for this live Zoom webinar via Eventbrite. We suggest downloading the Zoom software prior to the start of this event. We will send you event reminders, but we advise everyone to connect a few minutes prior to the start. The event waiting room will be open 10 minutes ahead of time.

The start time for the live event is:
10:00am LA/SF/Seattle (PST)
1:00pm New York (EST)
6:00pm London (BST)
7:00pm Berlin/Europe (CEST)
9:00pm Dubai (GST)
1:00am Seoul/Manila
2:00am Tokyo
5:00am Auckland

About the Herb Lubalin Study Center of Design and Typography

Opened in 1985, the Study Center was created at The Cooper Union in New York City in order to preserve an unprecedented resource: Herb Lubalin’s vast collection of work. Its goal was to provide the design community with a means to honor Lubalin and to study his innovative work.

Herb Lubalin (1918–1981) is best known for his wildly illustrative typography and his groundbreaking work for the magazines Avant Garde, Eros, and Fact. The Study Center’s core collection includes an extensive archive of his work, including drawings, promotional, editorial and advertising design, typeface design, posters, logos, and other materials dating from 1950 to 1981.

The collection also includes work by other eminent designers including Otl Aicher, Anthon Beeke, Lester Beall, Will Burtin, Lou Dorfsman, Karl Gerstner, Tibor Kalman, Alvin Lustig, Elaine Lustig Cohen, The Push Pin Studios, Paul Rand, Bradbury Thompson, Massimo Vignelli, and many more. There is also a library of books and magazines about design and typography, an extensive collection of posters, myriad type specimen books, and pamphlets within the archive.