Adriel is a visionary in Graphic and Industrial Design with over 25 years of experience transforming global brands. As Head of Design at DoorDash, he leads the development of Design Language Systems and Advertising Campaigns, shaping the brand's visual identity. His work blends global and local perspectives, balancing consistency with innovation. Before DoorDash, Adriel honed his craft at top agencies like The Martin Agency and Saatchi & Saatchi, earning accolades at D&AD, Cannes, One Show, ADC and more. He also founded Cohab.Club, a Brazilian aesthetic studio exploring arts, sub-cultures, and design as mediums for provocative storytelling.