Eric Hu is a creative director, designer, and programmer with a background in branding and technology. His work across these disciplines has earned him an international reputation for shaping and evolving some of the most iconic brands in fashion, music, architecture, and technology. Outside of founding Eric Hu Studio, he previously served as Global Design Director at Nike, where he led the design team and set the creative direction for Sportswear. He was also the inaugural Director of Design at SSENSE, where he established the company’s in-house design team and personally led the rebranding efforts that helped propel the Canadian fashion retailer into a globally recognized brand.