Joshua Breidenbach is a creative director specializing in branding and identity, working through his company, rice. Based primarily in Asia, his career includes projects for corporations, startups, non-profits, and educational institutions. Notable clients are Apple, UNICEF, Uniqlo, and Marou. Rice's unique work has been featured internationally, and received accolades from D&AD, The Type Directors Club, and Red Dot. An AGI member—Joshua often speaks about design and sustainability. Joshua created Mãi, repurposing plastic waste into design objects, and is involved in environmental and educational initiatives in Vietnam.