千春祠
Description
CHIENCHUN, dedicated to crafting top-tier oriental linear incense, believes that the burning and extinguishing of incense symbolize a cycle of existence—from nothingness to being, and back to nothingness. For the logo design, we based it on the Nine Palaces and Eight Trigrams, incorporating the left-rotating principle of the He Tu and Lo Shu diagrams to differentiate yin and yang. We Chinese-graphified Western text. By utilizing color contrast and complementary craftsmanship, we constructed the entire brand identity. The split font forms a yin-yang pattern, serving both as functional information and an integral part of the design. For packaging, we chose a mortise and tenon structure that evokes a handmade feel, with the mortise representing yang and the tenon representing yin, symbolizing the interdependence of yin and yang. This ancient Chinese form, simplified and presented in a more modern way, pays homage to craftsmanship.
