ADCC Awards Campaign 2024
Description
To celebrate ADCC’s 75th anniversary, we explored its extensive archives of over 20,500 award-winning projects. Playful typographic compositions, where letters stack into “tight but not touching” illustrations, drawing inspiration from the phototypesetting era—a pivotal period in Canadian modernist design. The Studio Pro typeface emerged as the ideal choice for this project, blending tradition and modernity with elegance. Plus, an original soundtrack was specially created for the digital campaign and the introduction video for the awards ceremony. Inspired by deconstructed jazz, the score emphasizes percussion, creating a dialogue with the visual elements, which are animated with simplicity. It is in these animated moments that the campaign truly comes to life exploring the interplay of typography, music, and motion, underscoring the evolution of these disciplines.
