Are awards candy or poison?
Description
This year's D&AD Taiwan Exhibition, themed "Are awards candy or poison?" challenges perceptions of awards. While they inspire excellence, over-reliance on recognition can shift focus from creativity to superficial success. The exhibition prompts reflection on the true value of awards, emphasizing a return to creativity and authenticity. A wall of thousands of cards, printed with exhibition details, serves as the centerpiece. As participants remove the cards, the theme is unveiled, symbolizing the process of rediscovering the essence of design.
