Brooklyn Museum Visual Identity
Description
On the occasion of the Brooklyn Museum’s 200th anniversary, Other Means has designed a new identity for the storied institution that brings together its many layers of history into one visual language.
A new typeface incorporates ornate ligatures drawn from the building’s neoclassical facade into a neutral, contemporary sans serif. These are most noticeable in the museum’s logo, where the double-Os in BROOKLYN intertwine, and the Ms and Us in MUSEUM converge. Also pulled from the facade are the two solid circles that activate the identity by framing text, creating hierarchy, and informing the grids and spacing behind every application.
This new visual language gives the Brooklyn Museum the ability to speak at a range of volumes, in a voice that always reflects who they are: a museum with a remarkable span of history represented in its collection that continues to play an essential role in contemporary art and culture.
