Caption with Intention
Description
More than 430 million people with disabling hearing loss rely on captions to fully enjoy movies and TV. But while film technology has evolved over the last 50 years, captions have remained functional, without conveying emotion and nuance.
Caption with Intention transforms captions to elevate the cinematic experience for Deaf and Hard of Hearing audiences. Incorporating animation, color, and variable typography to convey not just dialogue, but emotion, tone, and pacing, this dynamic design system syncs with speech to take captions out of their utilitarian past and into a world where they’re an integral part of storytelling.
