China TDC 2024
Description
The design is presented with the three title letters "T", "D" and "C" as the main graphic elements, combined with a specific grid system for graphic expression. The relationship between the translation and communication of "graphics" and "text" has always been an important proposition in typography. The main visual of the exhibition tries to bring the text back to graphics by designing the three letters of "TDC" in a unfamiliar grid font, which means graphics are text. In the motion design, the three letters "T", "D" and "C" are transformed into each other and appear alternately through the unified grid changes, which expresses the relationship between type design and graphic symbols. Changes in the reference lines within the grid system lead to changes in the graphic and textual arrangement of the letters, symbolising the ever-widening boundaries of typography through continuous exploration, reaching out to infinite visual possibilities.
