Davivienda
Description
A custom typeface family designed for mass communication for a traditional Colombian bank. It is a Multiple Axis Type Family with 20 styles, created to function across various content levels and communication platforms. It includes a system of variables that meets all of the brand’s communication needs, from immersive text to editorial headlines and advertising purposes. Its design is based on principles of humanist typographic styles and incorporates characteristics of neogrotesque typefaces, creating a classic appearance with contemporary touches. One of the main features of the typeface family appears in the forms derived from the lowercase ‘n’. While the text styles use a cross-joined design that enhances legibility at smaller sizes, the title styles feature more fluid joins, adding curves and thus enhancing the expressiveness of the words. The family includes both normal and condensed width versions, complementing each other to adapt seamlessly to different types of content.
