Desert Echoes
Description
Desert X is renowned for its large-scale land art exhibitions set within desert landscapes. The rebrand emphasizes the intersection of cultures, humanity, and nature, exploring space and time while leveraging digital technology to create an immersive and cohesive visitor experience.
Desert Echoes, a micro-project within Desert X, spans four deserts—Coachella Valley (California), AlUla (Saudi Arabia), the Gobi Desert (China), and the Great Victoria Desert (Australia)—forming an "X" on the world map. This exhibition reimagines deserts as living archives of time and memory, where natural and cultural narratives intertwine to bridge the past and present.
I designed a series of patterns inspired by each desert’s distinct cultural and environmental identity, seamlessly integrating them with a generative typeface to define the exhibition’s visual language. A custom-built generative program links typeface parameters to city coordinates, transforming images and live videos into dynamic patterns that evolve over time. To further enhance the interaction between digital and physical space, I incorporated AR-driven wayfinding, allowing visitors to engage with 3D signage that reinforces the exhibition’s identity and spatial experience.