DIGI-SEMIOTICS
Description
This project critically examines the evolving relationship between semiotics and digitization, focusing on how digital culture reshapes language and symbols. By deconstructing The Digital Mind by Kristian Bankov, it explores how the internet and Gen Z’s linguistic behaviors actively reconstruct the foundations of semantics. The study investigates how abbreviations, emojis, and algorithm-driven communication systems fragment, hybridize, and redefine meaning, challenging traditional linguistic structures. Instead of seeing this shift as a loss of depth, the project views it as a new way for meaning to become more flexible, contextual, and shaped by digital interactions.
Through various designs, the project further examines how semiotics can adapt to the digital age by challenging traditional semantic structures by utilizing various media, reconstructing typefaces, creating abstract letter forms, and integrating images and symbols. Ultimately, the book serves as both an academic analysis and a design-driven exploration, anticipating the future of semiotics and a new form of language in an era of accelerated technological change.
