Glomma
Description
Glomma is a Norwegian-rooted freshwater salve brand made with all organic ingredients. The custom-drawn logotype has subtly flared serifs and a delicate, evocative nature inspired by a historic book about the country's landscape. The label typography floats across the label at an angle, a nod to the idea of logs floating down the river (how Norwegian tree farms traditionally transported them). Typography inspired by utilitarian seals is blind embossed into aluminum tubes and labels, nodding to the transparency of both the brand's ethos as well as the water itself.
