Grasstraw Festival Visual Design
Description
This year’s theme, "Above Yet Not Enough," embraces ambiguity and abstraction. Through exploration and refinement, we use color and brushstrokes to express a transitional state, emphasizing the subtle balance of being neither here nor there. Finding equilibrium between abstraction and figuration, we base the imagery on a "grassland" to evoke an uncertain, elusive atmosphere.
In the typography design, certain sections are deliberately obscured, creating an indirect expression while maintaining readability. This visual language echoes the theme of being "stuck in between," capturing a sense of hesitation and transition. It embodies the tension between certainty and uncertainty, inviting viewers to experience its depth and layers.