Identity for Avo Consulting
Description
In 2019 Bleed created Avo’s visual identity, which combined the company’s playfulness and professional liability. Five years later it was time to refresh their visual identity to emphasise that Avo is no longer a small startup, but an established player in the consultancy industry. Still keeping the core of the company; playful, curious and tech-driven. Avo wanted to grow up, but still keep the rebel within.
In the core of the new system we find Avo’s characteristic logo that symbolises the company’s ability to change and include. The identity is built out with many new elements, most noticeably the usage of program windows as a graphic language. The windows creates pockets where Avo can refer to the different methodology or programs. These containers also opens up for a playful approach, as they can be filled with whatever fonts that are default to the program they’re working in.