Identity for Solab Films
Description
Solab Films (SF) is a French production agency in the fields of music, fashion, advertising and shorts, with ambitions for feature films. This has become clear through signing directors such as David Fincher and Guy Ritchie. The stable of directors is the most important tool SF has to stand out and be chosen for jobs.
With their strong emphasis on ‘talent first’, we challenged SF to create a design language that allowed messages - such as names or titles - to uptake exactly that position in the hierarchy as they claim.
Our concept, ‘Solab Films reflect talents’, became the foundation for a typographic system that is active in the logo, but also infiltrates their whole system of writing. This clear visual voice allows for messaging to be the main part of their hierarchy, as well as to completely substitute the effect of the logo.
