MAPP Festival
Description
For the 9th edition of MAPP MTL, we created a promotional-experiential microsite around the themes of the Mapp campaign: Perspectives. The approach is based on the idea that the combination of two images creates a third conceptual interpretation: 1+1=3, revealing subtle connections and hidden aspects of reality. Playing with superimpositions and juxtapositions of images, the project invites the public to rediscover the world from a new angle.
The core principle of the website lies in its intuitive navigation throughout the experience, with micro-interactions guiding users as they explore the 81 available combinations of images from the campaign.
The idea was to create an attractive, intuitive interface enabling users to select and merge images, displaying the resulting image.
Visit the website here: https://perspectives.mappmtl.com/
