MAPP Festival
Description
For the 9th edition of MAPP MTL festival, we designed a visual identity that explores notions of perception and perspective. Playing with superimpositions and juxtapositions of images, the project invites the public to rediscover the world from a new angle.The approach is based on the idea that the combination of two images creates a third conceptual interpretation: 1+1=3, revealing subtle connections and hidden aspects of reality. Posters and digital content, interactive microsite, immersive short film. Each component of this creative ecosystem constitutes a fragment of a visual narrative, encouraging the public to rethink its perspective and explore new interpretations.
