New York City FC Crest
Description
Ten years since its founding, New York City FC was ready to stake its claim to NYC and embrace a new identity living up to the city’s colossal character. At the identity’s forefront is an evolved badge that embodies the team’s ambitions and the bold spirit of the city.
Building on its subway token inspired predecessor, the badge’s overall structure was optimized for legibility at multiple scales from the pavement to the pitch, while individual elements were refined to work together harmoniously or used independently as a suite of marks.
A refined monogram sits at the center of the badge, designed with confident proportions and enhanced balance. Its construction mirrors the geometry and flared serifs in the identity’s subway signage inspired typefaces, featured in the outer ring lettering. The badge is punctuated by a pentagon on each side as a continued reference to the five boroughs of NYC.
