Sans thème
Description
At LG2, every big gathering comes with a theme, which inevitably leads to questions and a bit of stress about the dress code. This year, we went rogue: A party with no theme. No pressure, no dress code, but definitely not without fun. We created a visual identity inspired by the No Name brand, blending playful copywriting, bold type and minimal colour. The whole look was infused with an ’80s post-punk vibe a nod to breaking conventions and embracing individuality. To promote the evening, we created a deconstructed display mixing different papers and printing techniques installed with an offset effect to build suspense. Each composition could vary, making every piece unique. This offbeat atmosphere carried through the night with interactive and immersive projections. A camera transformed guests into raw, fragmented and distorted digital textures, reshaping the space in a unique way. A party that left no one without memories.
