Sistine Spritz Packaging
Description
Sistine Spritz balances contemporary values with respect for the legacy of the spritz. Design cues were gathered from signage across Italy and distilled into a custom drawn logo with unique ligatures used confidently in the packaging. The slab of News 701 contrasts the softness of the logo, while Garamond adds a timeless elegance. The wax seal—a common element in the beverage industry—is not used to seal paper, cork, or a ribbon, instead it is prominently placed at the center of the bottle as the brand insignia. Instead of the expected ornate signet seal, simple, diminutive typeset numbers are found in the center, used to designate the drink flavor. The energetic, almost digital blue hue was chosen to maximize contrast against the vibrant red spritz, creating a stark and memorable color combination that will continue to expand with the introduction of new flavors.
