The Economist
Description
The typefaces were created to meet The Economist's specific needs, which means not only being the voice of the journalism, but supporting the presentation of a lot of different data. Be that facts and figures, charts and graphs, or scientific and mathematical equations. The typefaces draw on our rich history as a newspaper of 180 years, pulling inspiration from early editions. The serif references our use of Plantin, but goes back to Robert Granjon’s original 16th-century drawings for inspiration over a Plantin revival. The sans looks to Bauer’s Venus, a typeface popular in early 20th-century advertising and a favorite of Romek Marber, The Economist’s cover designer in the 1960s. The headline sans for use on covers only, has its origin in a variety of industrial condensed sans sources all found in our print archive.