The Wall Live House Rebranding
Description
For 20 years, The Wall Taipei has been a cornerstone of Taiwan’s music scene, where creativity thrives alongside the beats within its walls. More than a venue, it’s a movement, breaking barriers with every note.
The new identity takes a bold step forward, becoming one of the first in Taiwan to centre its branding on a motion-based system. At its heart lies a dynamic and flexible design that responds to the rhythm of music itself. The spinning brick motif transforms the idea of broken walls into “MUSIC BREAKING WALLS DOWN,” embodying the energy of a live house where everything is in motion—music, people, and cultures.
The Wall has launched countless iconic Taiwanese indie bands, including 1976, Fire EX., and Elephant Gym, shaping the country’s vibrant musical culture and inspiring generations of artistry.
