THE ZIPPO: Hot Rod Collection
Description
Inspired by the work of Ed 'Big Daddy' Roth and Dave Bell, this series of custom posters celebrates the design language of the hot rod community and promotes custom-designed, hot rod-inspired lighters. One challenge we face was incorporating as much information as possible without feeling unbalance; our solution was to map everything out, select specific text and organize it carefully to ensure it all fit within the required space as well as incorporating different styles of lettering.
