2019 Winner
Typeface Design
Adobe Telugu
Adobe Telugu
Category—Typeface Design
2019 Winner
Typeface Design
Adobe Telugu
Designer(s)
Valentin Brustaux, Switzerland (Telugu) and Robert Slimbach (Latin)
Additional Credits
PROJECT MANAGER AND PRODUCTION ENGINEER: Paul Hunt
ADVISOR: Fiona Ross
FOUNDRY: Adobe Originals
CONCEPT:
Adobe Telugu is a typeface tailored specifically for usage in print while made to also render crisply on screen. Harmonizing with Robert Slimbach’s Minion, which is used for the Latin portion of the character set, Valentin Brustaux’s design for the Telugu script shows his own masterful touch, drawing from traditional manuscript forms and shaped for contemporary use.