Graham Clifford Design, New York
Henrik Kubel, London
CREATIVE DIRECTOR: Graham Clifford
Amplify is a company that reimagines the way teachers teach and students learn. When faced with building an education brand from scratch, we wanted a strong tone of voice and an instantly recognizable identity. The typeface needed to do much of the heavy lifting for the brand. So we collaborated closely with Henrik Kubel from A-2 Type in London to develop a stylish, well-mannered, robust slab serif.