2020 Winner
Communication Design
BBZ Ettlingen Schulzentrum
BBZ Ettlingen Schulzentrum
Category—Exhibitions
2020 Winner
Communication Design
BBZ Ettlingen Schulzentrum
Studio
L2M3 Kommunikationsdesign GmbH
Designer(s)
Lia Burkhart, Oliver Wörle, Stuttgart
Client
Landratsamt Karlsruhe
Additional Credits
CREATIVE DIRECTION:
Marvin Boiko
Sascha Lobe
PHOTOGRAPHY:
Annika Feuss, L2M3
PRINCIPAL TYPE:
Avenir
CONCEPT:
The signage system connects a building complex formed by three schools. Knowing about their different fields of competence—commercial, technical, and social—we designed a visual appearance for each part, translating the particular educational directions. The overall concept bundles these in a unified picture of the campus. In sections where the schools share spaces, the
graphic languages complement one another to form a unique design vocabulary for large wall graphics. Simple overview plans and a clear guidepost typography provide all necessary directions.
WEBSITE