2020 Winner
Communication Design
Blak
Blak
Category—Packaging
2020 Winner
Communication Design
Blak
Studio
Pendo
Designer(s)
Peter Ladd , Vancouver
Client
Thomas Haas
Additional Credits
CREATIVE DIRECTION:
Peter Ladd , Vancouver
BRAND DIRECTOR:
Don Cleland
COPYWRITER:
Lianne Kerr
PRINCIPAL TYPE:
Euclid
DIMENSIONS:
Various
CONCEPT:
Over the years, chocolate has become complicated with myriad new infusions and unnecessary ingredients. In response to this shift, Thomas Haas Blak was created to celebrate dark chocolate in its purest form. Simple ingredients and bold flavors are expressed throughout several products, including Bars, Truffles, and Cakes. To align the brand with the product vision, the same convictions were applied.
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