2020 Winner
Communication Design

Bonsai Beer

Bonsai Beer

Category—Posters

2020 Winner
Communication Design

Bonsai Beer

Studio

Auf Dich

Designer(s)

Bad Preacher, Wang Yuan, Shanghai

Client

Tasteroom

Additional Credits

ART DIRECTION:
Bad Preacher
Wang Yuan
Shanghai

PRINCIPAL TYPE:
Antique Olive Regular
Custom Chinese Typeface

DIMENSIONS:
22.8 x 32.2 in.
(58 x 81.8 cm)

CONCEPT:
With support from the Shunkaen Bonsai Museum, Bad Preacher and Wang Yuan selected nine bonsai for each season and artistically integrated them into sceneries. The font of the brand’s Chinese name is also designed by borrowing the form of the bonsai. The poster design takes a bold approach to introduce the idea of a label, which prioritizes the purpose of branding by enlarging the basic information of the product. Pictorial and literal information, after being embedded into abstracted geometrical shapes, is reasonably categorized for people to read and digest while it delivers a sense of beauty in both function and form.

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