Bad Preacher, Wang Yuan, Shanghai
Antique Olive Regular
Custom Chinese Typeface
22.8 x 32.2 in.
(58 x 81.8 cm)
With support from the Shunkaen Bonsai Museum, Bad Preacher and Wang Yuan selected nine bonsai for each season and artistically integrated them into sceneries. The font of the brand’s Chinese name is also designed by borrowing the form of the bonsai. The poster design takes a bold approach to introduce the idea of a label, which prioritizes the purpose of branding by enlarging the basic information of the product. Pictorial and literal information, after being embedded into abstracted geometrical shapes, is reasonably categorized for people to read and digest while it delivers a sense of beauty in both function and form.