2020 Winner
Communication Design
Bonsai Beer
Bonsai Beer
Category—Posters
2020 Winner
Communication Design
Bonsai Beer
Studio
Auf Dich
Designer(s)
Bad Preacher, Wang Yuan, Shanghai
Client
Tasteroom
Additional Credits
ART DIRECTION:
Bad Preacher
Wang Yuan
Shanghai
PRINCIPAL TYPE:
Antique Olive Regular
Custom Chinese Typeface
DIMENSIONS:
22.8 x 32.2 in.
(58 x 81.8 cm)
CONCEPT:
With support from the Shunkaen Bonsai Museum, Bad Preacher and Wang Yuan selected nine bonsai for each season and artistically integrated them into sceneries. The font of the brand’s Chinese name is also designed by borrowing the form of the bonsai. The poster design takes a bold approach to introduce the idea of a label, which prioritizes the purpose of branding by enlarging the basic information of the product. Pictorial and literal information, after being embedded into abstracted geometrical shapes, is reasonably categorized for people to read and digest while it delivers a sense of beauty in both function and form.
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