2020 Winner
Communication Design
Brasserie Caserne Brewing Company
Brasserie Caserne Brewing Company
Category—Self Promotion
2020 Winner
Communication Design
Brasserie Caserne Brewing Company
Studio
Caserne
Designer(s)
Étienne Angot, Marie-France Falardeau, Marianne Isabelle, Lea Mauthes, Montréal
Additional Credits
CREATIVE DIRECTION:
Léo Breton Allaire
Ugo Varin Lachapelle
TYPE DESIGN:
Coppers and Brasses
VIDEO DIRECTION:
Parade
VIDEO PRODUCTION:
Content Content
MOTION DESIGN:
Arthur Cloche
PHOTOGRAPHY:
François Ollivier
PRINCIPAL TYPE:
Caserne Brewery Typeface
CONCEPT:
Real brewery or good stunt? On November 28, 2019, hundreds of guests attended the Brasserie Caserne Brewing Co. launch, a unique project bringing together graphic design, hop, and humor. Wanting to organize a festive night that would bring together our friends and clients, we decided to deal with the alcohol supply by creating our own beer brand. Bringing together the talents of our team and of our collaborators, the creation of this brewery unlike any other was thought out with the rigor and creativity necessary to any 360 branding project, and pushed in every possible direction: videos, posters, clothing, bags, coasters, growlers, and, of course, cans full of beer. The Brasserie Caserne Brewing Co. remains a unique project that perfectly represents the studio’s image: playful, inspiring, and spontaneous.