Additional Credits

AGENCY:
Amy Fang / Los Angeles


PRINCIPAL TYPE:
Love (VJ Type), Whyte (Dinamo)


CONCEPT:

This hypothetical redesign imagines a new visual identity for "Calder: Nonspace", an exhibition held at Hauser & Wirth, Los Angeles, of monochromatic sculptures by Alexander Calder. The exhibition graphics draw inspiration from the bodies of the artist's famous mobiles, elevating typography as a central design element to a sculptural form. The expressive font Love (designed by VJ-Type) is utilized to allude to Calder?s work, its curved strokes and wide counters reminiscent of the frameworks found in his mobiles, all the while portraying the exhibition's concept of new spatial perceptions through the usages of typesetting and negative space.