2020 Winner
Communication Design

Defamiliarizing Hangeul (Korean Alphabet)

Defamiliarizing Hangeul (Korean Alphabet)

Category—Exhibitions

2020 Winner
Communication Design

Defamiliarizing Hangeul (Korean Alphabet)

Studio

DAEKI & JUN STUDIO

Designer(s)

Daeki Shim, Hyojun Shim, Seoul

Client

National Hangeul Museum

Additional Credits

ASSISTANT DESIGN:
Ahreum Lee
Jaeun Lee

HOST AND CURATION:
National Hangeul Museum

EXHIBITION PARTNER:
019 Ghent
Valentijn Goethals

INSTALLATION PHOTOGRAPHY:
Michiel De Cleene (019 Ghent)
Unreal Studio (National Hangeul Museum)

PRINCIPAL TYPE:
Res-Type Family

DIMENSIONS:
Big flag:
295 x 295 in.
(750 x 750 cm)

Small flags and scarves:
43 x 43 in.
(120 x 120 cm)

CONCEPT:
Hangeul has experienced great changes since its invention. This study begins with the question, “Why did King Sejong create Hangeul in this way?” The DAEKI & JUN studio aimed to defamiliarize Hangeul under the concept that a writing system is not transmitted to the next generation unchanged, but rather evolves through the process of “creation > development > extinction” and the phenomena that have emerged through the encounter of Hangeul and digital media. This series of processes is even more prominent in today’s digital culture. As a result of this study, DAEKI & JUN interpreted the Hangeul system in the phenomenon of digital technology and culture.

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