2020 Winner
Communication Design
Defamiliarizing Hangeul (Korean Alphabet)
Defamiliarizing Hangeul (Korean Alphabet)
Category—Exhibitions
2020 Winner
Communication Design
Defamiliarizing Hangeul (Korean Alphabet)
Studio
DAEKI & JUN STUDIO
Designer(s)
Daeki Shim, Hyojun Shim, Seoul
Client
National Hangeul Museum
Additional Credits
ASSISTANT DESIGN:
Ahreum Lee
Jaeun Lee
HOST AND CURATION:
National Hangeul Museum
EXHIBITION PARTNER:
019 Ghent
Valentijn Goethals
INSTALLATION PHOTOGRAPHY:
Michiel De Cleene (019 Ghent)
Unreal Studio (National Hangeul Museum)
PRINCIPAL TYPE:
Res-Type Family
DIMENSIONS:
Big flag:
295 x 295 in.
(750 x 750 cm)
Small flags and scarves:
43 x 43 in.
(120 x 120 cm)
CONCEPT:
Hangeul has experienced great changes since its invention. This study begins with the question, “Why did King Sejong create Hangeul in this way?” The DAEKI & JUN studio aimed to defamiliarize Hangeul under the concept that a writing system is not transmitted to the next generation unchanged, but rather evolves through the process of “creation > development > extinction” and the phenomena that have emerged through the encounter of Hangeul and digital media. This series of processes is even more prominent in today’s digital culture. As a result of this study, DAEKI & JUN interpreted the Hangeul system in the phenomenon of digital technology and culture.
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