Additional Credits

CREATIVE DIRECTOR:
Will Miller

AGENCY:
Firebelly Design / Chicago


PRINCIPAL TYPE:
Telegraf


CONCEPT:

Designing a Better Chicago is an annual celebration that shines a light on the extraordinary impact of design on civic life. Together with theMART, NeoCon, DCASE and the Design Museum of Chicago, we developed a thoroughly contemporary system that is deeply rooted in Chicago?s history of design excellence.



To develop the logo, we discovered inspiration in the overlooked?Chicago?s municipal device. An iconic symbol that hides in plain sight throughout the city, it references the 19th-century engineering feat of reversing the flow of the Chicago River. The linear forms provide a pared down yet meaningful foundation for the entire visual system.