Jens Gehlhaar, Los Angeles
MEMBERS OF THE TYPEFACE FAMILY:
FF Neuwelt Thin to Extrabold (eight weights) in: Inline, Italic, Roman, Text Italic, and Text Roman
FF Neuwelt is an optimistic transatlantic sans serif that combines elements from the 1910s to the 1970s. Its skeletons trace German elementary type by Renner, Erbar, and Koch. Its stroke endings are derived from English proto-humanist models by Johnston, Curwen, and Gill. Its horizontal rhythm echoes continental grotesques by Frutiger, Excoffon, and Novarese. Finally, its generous x-height is fashioned after American phototype-era releases by Caruso, Lubalin, and Benguiat. FF Neuwelt is spaced for display and medium sizes; FF Neuwelt Text is customized for text sizes. The family comes with a wide range of alternate characters and four sets of numerals.