Additional Credits

AGENCY:
TEN BUTTONS / Guangzhou


PRINCIPAL TYPE:
Custom-made for the project / Neue Machina


CONCEPT:

A set of three-dimensional fonts was designed based on a closed circle, applying transparent material on the letters allow it to reflect and shines into neon colour which brings youthfulness and playfulness into the design. The four letters of GAFA present Guangzhou Academy of Fine Arts, the letters were paired in two and layered together to create an illusion that interfered and merged.