2020 Winner
Communication Design
Great Wall Impression
Great Wall Impression
Category—Posters
2020 Winner
Communication Design
Great Wall Impression
Studio
Liuyuan Design
Designer(s)
Yuan Liu, Beijing
Client
Beijing Cultural Office
Additional Credits
CREATIVE DIRECTION:
Yuan Liu, Beijing
DIMENSIONS:
27.6 x 39.4 in.
(70 x 100 cm)
CONCEPT:
The Great Wall is China’s business card. It is not only magnificent but also the embodiment of the ancient wisdom of Chinese civilization and the cultural heritage of the world. The work was created based on the concept of the Chinese characters “Great Wall” and “bricks” of the city wall for graphic creativity. It is composed of realistically photographed bricks of the ancient Great Wall. The brick’s real colors are preserved to show respect for the history of the Great Wall. The heavy visuals help illustrate this broken wall, making apparent the vicissitudes of history and severe wind erosion, leaving viewers with not only a sense of admiration for the wisdom of our ancestors but also regret that Chinese cultural relics are slowly being destroyed. This work shows that the wall is not well protected and is slowly eroding away.
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